What are landing pages and their functions?

Target pages are individual web pages that are displayed in online marketing. The page is displayed in response to a call to action. Pages are displayed in response to a link in an email, a pay-per-click ad, or a URL displayed offline Advertisement. A landing page is rich with content that meets the visitor’s expectations when they click on the link.

When setting up your eCommerce project, it is crucial that your landing page really scores. If a landing page is dull and boring, the bounce rate will be high as people will simply lose interest in your content. The main function of a landing page is to get the visitor to take an action where they provide their email address, signing up for a webinar, or make a purchase. A successful landing page can make the difference between a successful ad campaign and a flop. Often landing pages are tested using multivariate A / B tests to determine the best landing page for a particular campaign.

Landing pages are so important that over 70% of online businesses use them. Even if you don’t use them to sell a product directly, a landing page that converts a visitor to provide their email address will be included in your sales funnel. This is extremely valuable and cannot be underestimated, as it begins the trust-building journey that is often necessary to turn a lead into a paying customer. Your landing page can also let you know if you are sending the right kind of traffic to your site. A landing page that converts poorly may be the result of incorrect traffic being sent to that page.

How do landing pages work?

The main thing needed for a landing page is some sort of offer. This can be an e-book, a webinar, a spreadsheet, or anything else that a potential customer would find valuable. Since most landing page traffic is usually in the information gathering phase of their search for something that offers more good information on the topic is a good offer. Once the prospect has given you their email address and they are deeper in the buying process, you can redirect them to a more sales-oriented landing page.