Flashing banners and pop-ups everywhere you look. In many blogs, the entire keyboard is played to make something palatable to customers. Be it the email newsletter or a discount coupon. How much advertising in content is ok? Imagine you enter a boutique. While you are still standing in the entrance, an employee hands you the… Continue reading How much advertising can content take?
Many of us still know it from university times: The AIDA model. It is used almost everywhere in marketing. It helps us to get customers to react in a certain way. High time to brush up on old university lectures. Why do you need a model? The world is complicated. Models break down systems to… Continue reading What actually is the AIDA model?
In principle, a single HTML file is sufficient for a website. However, without graphics, fonts, icons, animations, tracking, and other features, no one can get by these days who are vying for the favor of customers. By comparison, the first website came without all these bells and whistles and is still online today. In addition,… Continue reading What makes a website slow?
The fact is: we all want to be seen. Even if only subconsciously, as humans, we love to get attention. And that starts with the subject line: Subject line as a flagship: 47 percent higher open rates through personalization If you are already doing email marketing, you know yourself that never all sent emails are… Continue reading Discover why you can’t afford to ignore personalized emails